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Career Profiles
My journey in the music festival and concert industry began with my attendance at Soundwave in 2009, sparking a passion that led me to aspire to work in the festival space. Unsure of how to get my foot in the door, my breakthrough came during my Marketing and Communications degree at UniSA, where I participated in the Business Career Mentor Program. Paired with David Grice, co-founder of Musictec, I gained insights into utilising my skills for the Adelaide music industry. Leveraging David’s network, I secured an internship with Against the Grain PR, working on high-profile events like WOMADelaide, eventually transitioning into a publicist role for five years.
In 2020, I embraced a marketing role at the Adelaide Film Festival, marking a pivotal shift post-pandemic. Subsequently, I became Marketing and Communications Coordinator at Illuminate Adelaide, contributing to its successful launch in 2021 and 2022, including a memorable Gorillaz show. In 2023, I assumed the position of Marketing Manager at WOMADelaide and Arts Projects Australia, overseeing annual WOMADelaide events and touring projects like Ludovico Einaudi and Kronos Quartet. My career has flourished in environments filled with passionate colleagues, with highlights including the collective accomplishment of delivering events like WOMADelaide to over 100,000 attendees annually.
I wish I knew that I did not have to know (and I am not expected to know) everything. I have looked at many job applications in the past and I have been intimidated with how much experience or specific skills are required. Many things I have just learned on the job in my career or had a colleague teach me how to do it. I realise now that it is more important to have a willingness to learn and trust that you’ll be able to figure most things out together.
Pronouns: He/Him
Content supplied by: Thomas Jackson
Edited for clarity by: Dahlia Opala
Photography by: Thomas McCammon
There are so many incredibly inspiring professionals working in the South Australian festival and events sector. If you would like to nominate someone or yourself for a career profile, please reach out via the form below.
