Leigh McGrane 

My business, Against the Grain, deals with all aspects of arts related media management, social media, and marketing, as well as services for event management and partnership & sponsorship.

I completed a Bachelor of Arts at Flinders University, followed by a Graduate Diploma in Communication (Public Relations) at the University of South Australia. I also interned and volunteered as much as possible. My first internship was with WOMADelaide, followed by work with various PR companies based in South Australia. I volunteered at Music SA until I became their in-house publicist. Even now, I continue to volunteer at major Australian music festivals in the media department to learn from the best in the industry.

My career has been self-driven, marked by a continuous journey of discovery. I have learned not only to continuously work on my profession but also how to run a business, manage staff, and handle both incoming and outgoing workloads. It has been an extraordinary journey that I enjoy every day.

Before starting, I wish I had known that everyone’s journey is unique. We need to forge our own paths, be open to taking risks, and embrace the learning that comes from making mistakes.

Pronouns: He/Him

Content supplied by: Leigh McGrane

Edited for clarity by: Dahlia Opala

• Click here for more information about Against The Grain