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Career Profiles

Jessica Zeng

Community Engagement Coordinator | Adelaide Festival Centre 

I am a marketing professional with extensive experience in diverse industries, including business technology, events, tourism, and the arts. In October 2023, I joined the Adelaide Festival Centre team as Community Engagement Coordinator, a newly created role dedicated to expanding culturally and linguistically diverse audiences and connecting with underrepresented communities, working towards representation on and off the stage.

My academic background includes a Bachelor of Arts and Bachelor of Commerce from the University of Sydney, majoring in International Business, Marketing, and Sociology. This blend of studies unexpectedly paved the way for my current role, demonstrating how diverse skills acquired through formal education can be applied to unconventional professional pathways.

Reflecting on my journey, I wish I had known about the vast array of career options available during my studies and early career. As a child of migrants, I initially believed there were limited industries for a ‘successful’ career. Over time, I discovered that exciting, fulfilling roles can be found in various sectors, including the arts.

Witnessing art alongside a live audience is an irreplicable communal experience and it is important that everyone gets the opportunity to participate. My position allows me to introduce others to new art forms and experiences they might not have discovered otherwise. I am thrilled to now be in a role that aligns with both my professional and personal interests, connecting diverse audiences with arts experiences.

I advocate for the exploration of unconventional career paths and believe successful careers do not necessarily follow a linear trajectory; they can diverge, take pauses, and start afresh on a new course. My experience highlights the importance of combining passion with profession to create a rewarding and impactful career journey.

Pronouns: She/They

Content supplied by: Jessica Zeng

Edited for clarity by: Dahlia Opala

Photography by: Thomas McCammon

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