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The South Australian Festival and Event Policy Forum seeks to encourage high-level discussion and cooperation between government and the festival and events industry during its annual May summit. It is designed to nurture a shared commitment to policy priorities among the industry, contributing to the overall growth and sustainability of the sector. The Forum is also a conducive environment for networking and building valuable relationships among participants.
The 2025 South Australian Festival and Event Policy Summit will be an opportunity for industry to come together with the government to identify key strategies for the growth and development of the sector.
As Australia’s Festival State, our common ambition is to deliver the world’s best festival and event experience. To achieve this, the policy and business conditions have to be conducive for the industry to thrive, and certain aspects of the sector must evolve.
Festivals and events are embedded in the DNA of South Australians – they are a vibrant and valuable part of our culture and have helped to shape our identity for decades. On the surface, they may simply be viewed as a source of entertainment for locals and visitors. However, festivals and events contribute so much more. They provide extensive economic and social value that positively contribute to the well-being of our citizens and our economy.
Despite the extensive positive impact, there are also numerous challenges to the long-term success and prosperity of South Australia’s festival and event sector. The vision of Festival City Adelaide is that Adelaide and South Australia are recognised nationally and internationally as delivering the world’s best festival experience. For this vision to become a reality there are a number of areas of policy and business conditions that need attention to ensure our festival sector is thriving, leading and achieving its goals.
At the 2025 Policy Summit, Federal Minister for Trade and Tourism Don Farrell and Federal Minister for Skills and Training Andrew Giles will each deliver a keynote address to open the event.
Senator Don Farrell
Minister for Trade and Tourism
Andrew Giles MP
Minister for Skills & Training
Next, a panel moderated by Jess Adamson will feature three South Australian state ministers sharing their ambitions for the future of the festival and event industry in the state.
Zoe Bettison MP
Minister for Tourism
Minister for Multicultural Affairs
Andrea Michaels MP
Minister for Arts
Minister for Small & Family Business
Minister for Business & Consumer Affairs
Joe Szakacs MP
Minister for Trade & Investment
Minister for Local Government
Minister for Veterans Affairs
Finally, our industry panel will examine the workforce, skills, and training challenges facing the festival and event sector—particularly in the lead-up to major global events like COP31 and the 2032 Brisbane Olympics. The discussion will focus on the strategic interventions needed to support the industry at every level, from grassroots to global.
Cameron Baker
SA Skills Commissioner
Natalie Turmine
Chief Executive Officer
Service and Creative Skills Australia
David Coltman
Chief Executive Officer
TAFE SA
Jemma Sayers
General Manager People & Culture
Adelaide Oval
Nathan Luscombe
Head of Technical & Production
Adelaide Festival Centre