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Career Profiles

Bridget Alfred

CEO (Interim) | SALA Festival

As a development professional within the arts and cultural industries, I have worked closely with colleagues and partners to deliver a range of cultural and creative programs. My roles have all involved collaboration with Government and corporate bodies and teams across the creative industry to implement programs and projects and build strategic relationships. My past appointments include Creative Arts Development Manager for Adelaide College of the Arts, Business Development Manager for 5RPH Vision Australia Radio, and General Manager for Chamber Music Adelaide.

In 2021, I was engaged as parental-leave cover for the CEO of SALA Festival, an organisation that I had long been wanting to work for. I continued as Operations Manager in 2022, stepping back into the CEO role again in 2023 and am now building the 2024 program.

Moving through my various roles, I have developed a practice of leading through transparent communication and accountability, and honed an ability to rapidly establish positive working relationships.

I would describe my career approach as driven by genuine interest in the broad area of arts and culture. An early internship at Carclew cemented a long-term aim to work in the arts. I practice visual arts, with previous experience in dance and music and hold a double major in Spanish and Psychology with qualifications in business. I believe that access to strong arts and cultural programs are intrinsic to and imperative for good society and positive human outcomes.

All these experiences have contributed to a skill set that includes sound operational practices and an ability to navigate complex partnership and organisational models, allowing a flexible and innovative approach to overcoming the challenges of arts and cultural programming. One of the key learnings of my career is that the sum of the parts really is greater than the whole and that all creative and professional relationships matter.

Pronouns: She/Her

Content supplied by: Bridget Alfred

Edited for clarity by: Dahlia Opala

Photography by: Thomas McCammon

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